Advantages (merits) of resale price maintenance

Advantages (merits) of resale price maintenance

  • It is time saving since it does not involve  bargaining
  • It reduces unnecessary competition among sellers.
  • It helps to control consumer exploitation in form of increasing prices by sellers/retailers.
  • It helps to maintain price stability.
  • It helps to reduce  on the duplication   of the products by other producers.
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