Limitations of e-marketing in Uganda

• Computer illiteracy of farmers/producers and customers
• Remotes/lack of connection
• Lack of/unsteady electricity in rural areas to enable use of computers
• Language problems
• Technology dependence: E-marketing relies on technology and the internet, which can be disrupted.
• Worldwide competition: Launching products online exposes businesses to global competition.
• Privacy and security issues: Concerns about data privacy and security.
• Higher transparency and price competition: Online platforms make pricing and information more transparent.
• Maintenance cost: Managing and updating e-marketing resources can be expensive.

Good day

Dr. Bbosa Science