Benefits/merits/Advantages (Merits) of Oligopoly

Benefits/merits/Advantages (Merits) of Oligopoly

  1. There is competition and leads to the production of high quality production.     This enhances   the standards of living of the consumers.
  2. There is existence of price stability under oligopoly. This is due to price rigidity determined   at the kink of the demand curve.   This helps to reduce price fluctuations   and consumer   exploitation in the market.
  3. Ability to carry out research. Oligopolistic firms are able to carry out research and improve   on their techniques   production.     This is because   they earn abnormal   profits   both in the short and long run.
  4. Firms under   oligopoly   can   offer   after   sales services   to   their    customers.     For   example transportation,    repairs of machinery, gifts,  guarantees   etc.  This increases on their customers’ satisfaction.
  5. Consumers have   a wide choice   due   to   the   production     of   differentiated     products    under differentiated oligopoly. This helps to cater for the different   tastes and preferences of different consumers.
  6. Firms enjoy economies of large scale due to their large scale nature of operation e.g.  in terms  of transport,   storage,  management   etc.
  7. It leads to development of social and economic infrastructure. This   is as a result   of large investments   established   in the economy.
  8. They provide employment opportunities to the people. This helps to improve   on their incomes and standard of living.
  9. There is efficiency in production.     This   is because   firms   are involved    in competition    and therefore   there is no wastage of resources.
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