Advantages/merits of merging of firms

Advantages/merits of merging of firms

  1. It helps to expand the market in form of increased sales resulting from large firms.
  2. It increases employment opportunities as a result of large scale production.
  3. It increases utilization of resources hence increased output.
  4. It helps to minimize unnecessary competition among firms producing related products in form of duplication of commodities.
  5. It ensures reliable supply of raw materials.
  6. It improves efficiency in management. This is because people of different expertise and experience are combined together under the merger.
  7. It reduces the cost of advertising for individual firms.
  8. It enables firms to carry out research jointly at a reduced cost.
  9. It enables firms to access capital (loans) from financial institutions as a result of merging.
  10. It enables the firms to share risks involved in production.
  11. It enables firms to access the use of better techniques of production.
  12. It increases profits of each firm due to large scale production.
  13. It promotes specialization among firms which increases the level of output.
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