Advantages of packaging as a marketing function

• Protection: It safeguards products from damage during transportation, handling, and storage.
• Information: Packaging provides essential details about the product, such as ingredients, usage instructions, and expiration dates.
• Safety: Proper packaging ensures that products reach consumers in good condition, preventing contamination and spoilage.
• Branding: Attractive and well-designed packaging helps in building brand identity and recognition.
• Marketing: Packaging can be a powerful marketing tool, attracting customers and influencing their purchasing decisions.
• Convenience: It makes products easier to handle, store, and use.
• Sustainability: Innovative packaging solutions can reduce environmental impact by using recyclable or biodegradable materials.

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