Determinants   of Reserve price

Determinants   of Reserve price

  1. Degree of durability of the commodity. The higher  the  degree  of durability   of  the  commodity, the higher  the reserve  price  and the more perishable   the commodity   is the lower  the reserve  price.
  2. Cost of production. The higher the costs of production,   the higher the reserve price and the lower the cost of production,   the lower  the lower  the reserve  price.
  3. Degree of liquidity preference. Liquidity   preference   refers   to  the  extent  to  which   individuals prefer  to hold  their  wealth  in cash  or near  cash  form  instead  of investing   it in alternative   assets. The higher  the level  of liquidity  preference,   the lower  the reserve  price  and  the lower  the level of liquidity  preference,   the higher  the reserve  price.
  4. Future price expectations. When the seller expects the price to increase in future, he fixes a high reserve price but when the seller expects the price to fall in future, he fixes a lower reserve price.
  5. Degree of necessity of the commodity. The higher the degree of necessity, the lower the reserve price and the lower the degree of necessity, the higher the reserve price.
  6. Quality of the commodity. The higher the quality of the commodity, the higher the reserve price and the lower the quality of the commodity, the lower the reserve price.
  7. Level of storage expenses. The higher the storage expenses, the lower reserve price and the lower the storage expenses, the higher the reserve price.
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