Problems/challenges of agricultural marketing organization

Problems/challenges of agricultural marketing organization

  • Lack of marketing skill
  • Lack of organized market since most of farmers reside in villages
  • Lack of standardization and grading
  • Scanty market information
  • Subsistence production responsible for low procution
  • Inadequate warehouses
  • Poor transport network increasing costs of transport
  • Bulkiness of agricultural products increasing transport cost
  • High interest rates on loans making financing of marketing activities very expensive
  • Lack of preservation facilities causing losses as products are moved the market
  • Limited processing facilities hindering value addition
  • Price fluctuation
  • Illiteracy of farmer making it difficult to pass on market information

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