What is meant by non-price competition?, give examples

Non-price competition is a competitive strategy to attract customers and increasing sales by methods other than adjusting (lowering) prices.

(ii)  Give three forms of non-price competition in your country

• Persuasive advertisement
• Product differentiation
• After sale service
• Offering gifts
• Sponsoring sport events
• Stocking a large varieties of goods and substitutes
• Offering free samples
• Improve quality of goods
• Use of appealing slogans, trade names and brand
• Provision of credit, instalment selling
• Organizing raffles, draws and consumer games